Over 15,000 Instagram pictures can’t be wrong – Lux Helsinki is one of Finland’s most pictured festivals.

Mellakka Helsinki designed and implemented the marketing communications and social media activities for Lux Helsinki. Through active media and influencer work, the event got nearly 400 media hits and over 40 blog and vlog hits.

Our brainstormed social media campaign #lightchallenge increased the digital footprint of Lux Helsinki, involved enterprises and townspeople in the event, and enhanced media visibility for the event.