Sinebrychoff’s festival tour has the scale of a stadium-class band

CLIENT

YEAR

SCOPE

Sinebrychoff

2022

Events

Eight festivals all around Finland, 23 brand activations. For Mellakka Events, every summer means a tour with as big a pull as a stadium-class band.

Sinebrychoff is a Finnish brewery and a soft drink company. It’s also the oldest brewery in the Nordics. Mellakka Events is responsible for all of Sinebrychoff’s partner implementations together with different festival organisations. Essentially, this means a lot of festivals, just as there are brands that should be highlighted at them. The fact that in summer 2022 Mellakka Events handled 23 brand activations and built visibility at eight different festivals says something about the scale. Finland’s biggest music festivals, from Ruisrock to Tuska and Sideways to Pori Jazz, were included.

The Sinebrychoff and Mellakka Events tour resumed in summer 2023, bigger than ever. No less than 33 brand activations were carried out at 13 festivals.

Our cooperation with Sinebrychoff continues with new activations.

Influencers, Services, Strategic planning
Valio’s touring recipe book gathered stories and raised emotions
Communications and media relations, Events, Influencers
Makia’s 100% sustainable clothing collection: true or false?
Communications and media relations, Events, Social media and content production
Helsinki Region Environmental Services soil revolution campaign draws attention to the importance of biowaste recycling
Communications and media relations, Events, Influencers
Helsinki Biennial gains media visibility virtually in Finland and abroad
Events, Influencers
Kalevala Koru’s Wedding of Ilmatar attracts attention to new wedding rings
Communications and media relations, Events, Influencers
Could you survive the Storytel – Orwell 1984 escape room?
Consulting and coaching, Social media and content production, Strategic planning
Pediatric League has impact on hundreds of thousands of young people on TikTok
Communications and media relations, Events, Influencers
In honour of the power of stories – Storytel Awards Gala
Events, Influencers
A flying start to the running season with Saucony’s top shoes
Communications and media relations, Events, Influencers
Influencers provide Fjällräven with millions of views
Communications and media relations, Events, Strategic planning
Sunrise Avenue – stadiums filled through international media visibility
Communications and media relations, Events, Influencers
Lux Helsinki – winter light festival breaks visitor records with strong social media and media presence
Communications and media relations, Events
Best-selling Finnish biography of all time with one promotion
Communications and media relations, Influencers, Social media and content production
A new way to talk about political issues – humour
Events, Social media and content production
Social media helps break records for the Helsinki Christmas Market