Sinebrychoff’s festival tour has the scale of a stadium-class band

CLIENT

YEAR

SCOPE

Sinebrychoff

2022

Events

Eight festivals all around Finland, 23 brand activations. For Mellakka Events, every summer means a tour with as big a pull as a stadium-class band.

Sinebrychoff is a Finnish brewery and a soft drink company. It’s also the oldest brewery in the Nordics. Mellakka Events is responsible for all of Sinebrychoff’s partner implementations together with different festival organisations. Essentially, this means a lot of festivals, just as there are brands that should be highlighted at them. The fact that in summer 2022 Mellakka Events handled 23 brand activations and built visibility at eight different festivals says something about the scale. Finland’s biggest music festivals, from Ruisrock to Tuska and Sideways to Pori Jazz, were included.

The Sinebrychoff and Mellakka Events tour resumed in summer 2023, bigger than ever. No less than 33 brand activations were carried out at 13 festivals.

Our cooperation with Sinebrychoff continues with new activations.

Communications and media relations, Events, Influencers

Lux Helsinki – winter light festival breaks visitor records with strong social media and media presence

Events, Social media and content production

Social media helps break records for the Helsinki Christmas Market

Influencers, Social media and content production

Branch ambassador helps make Vichy a trusted brand

Communications and media relations, Events, Influencers

UNITY Talks – how to arouse the interest of a B2B target group?

Influencers, Strategic planning

Combination of podcast production and influencer marketing blows up Myyrmanni documentary

Communications and media relations, Influencers, Strategic planning

Growth for surplus food store by strategically increasing visibility

Communications and media relations, Influencers, Social media and content production

Love is electricity – Vaasan Sähkö’s PR campaign makes TV news repeatedly

Communications and media relations, Events, Influencers

Beyond Retro’s plan to conquer Finland breaks all-time sales record

Communications and media relations, Events, Influencers

Helsinki Biennial gains media visibility virtually in Finland and abroad

Communications and media relations, Events, Influencers

Could you survive the Storytel – Orwell 1984 escape room?

Communications and media relations, Events, Influencers

Biggest and most beautiful festival in Finland through persistent work

Communications and media relations, Events, Influencers

Influencers provide Fjällräven with millions of views

Communications and media relations, Influencers, Social media and content production

Fundraising event of the year raises over a million euros towards crisis assistance for young people

Influencers, Services, Strategic planning

Valio’s touring recipe book gathered stories and raised emotions

Events, Influencers

Brand activations brought Finland’s most famous bear to the people