Business Finland – international media visibility for know-how and innovations

CLIENT

YEAR

SCOPE

Business Finland

2021

Communications and media relations,
Events

Mellakka has helped Business Finland with different types of B2B communications needs, from international media visits to content production.

The goal of Business Finland is to increase the visibility of Finnish know-how and innovations internationally. Business Finland organised a media trip aimed at international media in connection with the Helsinki-based startup and technology event Slush at the end of 2021. Mellakka helped in planning the content and implementation of the media visit. Mellakka was responsible for booking speakers and company visits, hosting the group and other arrangements related to the media visit. Mellakka is also responsible for Business Finland’s media trip for Slush 2023.

In addition, Mellakka has produced content for Business Finland, for example, related to attracting talent, competitiveness and economic growth.

Highlights

  1. The Slush media visit generated excellent visibility in the UK and French media. Articles were published in the likes of TechRadar, MSN and Le Figaro.
  2. Journalists who participated in the visit also gave positive feedback on the content of the event.
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