Business Finland – international media visibility for know-how and innovations

CLIENT

YEAR

SCOPE

Business Finland

2021

Communications and media relations,
Events

Mellakka has helped Business Finland with different types of B2B communications needs, from international media visits to content production.

The goal of Business Finland is to increase the visibility of Finnish know-how and innovations internationally. Business Finland organised a media trip aimed at international media in connection with the Helsinki-based startup and technology event Slush at the end of 2021. Mellakka helped in planning the content and implementation of the media visit. Mellakka was responsible for booking speakers and company visits, hosting the group and other arrangements related to the media visit. Mellakka is also responsible for Business Finland’s media trip for Slush 2023.

In addition, Mellakka has produced content for Business Finland, for example, related to attracting talent, competitiveness and economic growth.

Highlights

  1. The Slush media visit generated excellent visibility in the UK and French media. Articles were published in the likes of TechRadar, MSN and Le Figaro.
  2. Journalists who participated in the visit also gave positive feedback on the content of the event.
Events
Battery is always there where energy is needed
Events, Influencers
Brand activations brought Finland’s most famous bear to the people
Communications and media relations, Events, Influencers
How to make Finland’s best-known unknown brand more visible?
Events, Influencers
Kalevala Koru’s Wedding of Ilmatar attracts attention to new wedding rings
Communications and media relations, Events, Strategic planning
Sunrise Avenue – stadiums filled through international media visibility
Communications and media relations, Strategic planning
Facing something new – charity supported by 150 Finnish top artists
Influencers, Social media and content production
Branch ambassador helps make Vichy a trusted brand
Communications and media relations, Events, Influencers
UNITY Talks – how to arouse the interest of a B2B target group?
Communications and media relations, Events, Influencers
Biggest and most beautiful festival in Finland through persistent work
Influencers, Strategic planning
Combination of podcast production and influencer marketing blows up Myyrmanni documentary
Communications and media relations, Events, Influencers
In honour of the power of stories – Storytel Awards Gala
Communications and media relations, Consulting and coaching, Events
An electric superbike that reaches an enormous amount media visibility around the world
Communications and media relations, Influencers, Strategic planning
Growth for surplus food store by strategically increasing visibility
Communications and media relations, Events, Influencers
Beyond Retro’s plan to conquer Finland breaks all-time sales record
Communications and media relations, Events, Influencers
Live broadcast of opening of Muji’s flagship store and queue of 1 000 people