Branch ambassador helps make Vichy a trusted brand
Anni Ihamäki X Vichy
Social media and content production
Anni Ihamäki, Finnish radio personality and an influencer with Mellakka Management, has been the brand ambassador and advertising face of the French cosmetics brand Vichy since 2021. Originally, the collaboration was supposed to last six months, but after seeing the results, the client was keen to continue.
Vichy’s goal was to increase brand awareness and engage consumers to buy their products. They wanted a trustworthy person familiar to the entire country as a brand ambassador, and Anni Ihamäki was ideal for the role.
The collaboration consisted of a wide range of visibility in different media. Most of Anni Ihamäki’s posts reached around 55 thousand viewers, which is an excellent number in the Finnish market. In her social media content, Anni Ihamäki guided her followers in the use of Vichy products and highlighted the effectiveness of Vichy pharmacy cosmetics. In addition to collaborative publications, she also interviewed skin care experts on her Instagram live broadcasts.
Anni Ihamäki can also be seen as the advertising face of Vichy at the nation-wide pharmacy chain, for example. She has also curated a selection of her own favourite Vichy products for the online store of the pharmacy.
- The versatile visibility of the brand in different media increased. Influencer collaboration boosted the brand’s recognition and trustworthiness.