Branch ambassador helps make Vichy a trusted brand

CLIENT

YEAR

SCOPE

Anni Ihamäki X Vichy

2021

Influencers,
Social media and content production



Anni Ihamäki, Finnish radio personality and an influencer with Mellakka Management, has been the brand ambassador and advertising face of the French cosmetics brand Vichy since 2021. Originally, the collaboration was supposed to last six months, but after seeing the results, the client was keen to continue.

Vichy’s goal was to increase brand awareness and engage consumers to buy their products. They wanted a trustworthy person familiar to the entire country as a brand ambassador, and Anni Ihamäki was ideal for the role.

The collaboration consisted of a wide range of visibility in different media. Most of Anni Ihamäki’s posts reached around 55 thousand viewers, which is an excellent number in the Finnish market. In her social media content, Anni Ihamäki guided her followers in the use of Vichy products and highlighted the effectiveness of Vichy pharmacy cosmetics. In addition to collaborative publications, she also interviewed skin care experts on her Instagram live broadcasts.

Anni Ihamäki can also be seen as the advertising face of Vichy at the nation-wide pharmacy chain, for example. She has also curated a selection of her own favourite Vichy products for the online store of the pharmacy.

Highlights

  1. The versatile visibility of the brand in different media increased. Influencer collaboration boosted the brand’s recognition and trustworthiness.
Consulting and coaching, Events, Influencers
Pink ribbon message out through influencers – record results speak for themselves
Consulting and coaching, Social media and content production, Strategic planning
Pediatric League has impact on hundreds of thousands of young people on TikTok
Communications and media relations, Events, Influencers
Live broadcast of opening of Muji’s flagship store and queue of 1 000 people
Communications and media relations, Events, Influencers
Biggest and most beautiful festival in Finland through persistent work
Events, Social media and content production
Social media helps break records for the Helsinki Christmas Market
Communications and media relations, Events, Influencers
Opening of Olivia restaurant at Helsinki Central Station viewed by a million
Communications and media relations, Events, Social media and content production
Social media campaign generates record audience for Tuska Festival
Communications and media relations, Events, Social media and content production
Helsinki Region Environmental Services soil revolution campaign draws attention to the importance of biowaste recycling
Communications and media relations, Events, Influencers
Beyond Retro’s plan to conquer Finland breaks all-time sales record
Communications and media relations, Events
Best-selling Finnish biography of all time with one promotion
Influencers, Services, Strategic planning
Valio’s touring recipe book gathered stories and raised emotions
Communications and media relations, Influencers, Strategic planning
One Year of Silence – a campaign that silenced radio stations
Communications and media relations, Strategic planning
Facing something new – charity supported by 150 Finnish top artists
Communications and media relations, Consulting and coaching, Events
An electric superbike that reaches an enormous amount media visibility around the world
Communications and media relations, Events, Influencers
UNITY Talks – how to arouse the interest of a B2B target group?