Building brand awareness for quality sound

CLIENT

YEAR

SCOPE

Sonos

2020–

Communications and media relations,
Events,
Influencers,
Strategic planning

Mellakka and sound experience pioneer Sonos have been partners since 2020. Mellakka is responsible for Sonos’ media and influencer relations in the Finnish market. Mellakka has been working together with the Sonos’ Nordic team to increase the brand awareness for Sonos in Finland.

Mellakka’s main task is to help Sonos become the top-of-mind brand for Finns when thinking of a premium sound system for their homes as well as to help gain visibility for Sonos’ products in the Finnish market.

Mellakka is implementing the global PR and communications strategy into locally effective PR activations including communicating Sonos topics to the Finnish media, coordinating the product reviews and tests, carrying out influencer seedings and paid collaborations. Mellakka has also organized product launch events for Sonos and received great feedback.

Mellakka was also part of Sonos’ content team and is responsible for localizing various contents, such as newsletters, website texts and marketing materials.

More projects

Influencers, Services, Strategic planning
Valio’s touring recipe book gathered stories and raised emotions
Communications and media relations, Influencers, Social media and content production
Love is electricity – Vaasan Sähkö’s PR campaign makes TV news repeatedly
Events
VR state railway celebrates 160 years – events look to the future!
Influencers, Strategic planning
Combination of podcast production and influencer marketing blows up Myyrmanni documentary
Communications and media relations, Events, Influencers
Savonlinna Opera Festival – how to convey the magic to a new target audience?
Communications and media relations, Events, Influencers
Influencers provide Fjällräven with millions of views
Events
Sinebrychoff’s festival tour has the scale of a stadium-class band
Influencers, Social media and content production
Branch ambassador helps make Vichy a trusted brand
Events, Social media and content production
Social media helps break records for the Helsinki Christmas Market
Communications and media relations, Events, Influencers
In honour of the power of stories – Storytel Awards Gala
Communications and media relations, Strategic planning
Facing something new – charity supported by 150 Finnish top artists
Communications and media relations, Influencers, Social media and content production
Fundraising event of the year raises over a million euros towards crisis assistance for young people
Events
Battery is always there where energy is needed
Communications and media relations, Influencers, Social media and content production
A new way to talk about political issues – humour
Communications and media relations, Events, Strategic planning
Sunrise Avenue – stadiums filled through international media visibility