Building brand awareness for quality sound

CLIENT

YEAR

SCOPE

Sonos

2020–

Communications and media relations,
Events,
Influencers,
Strategic planning

Mellakka and sound experience pioneer Sonos have been partners since 2020. Mellakka is responsible for Sonos’ media and influencer relations in the Finnish market. Mellakka has been working together with the Sonos’ Nordic team to increase the brand awareness for Sonos in Finland.

Mellakka’s main task is to help Sonos become the top-of-mind brand for Finns when thinking of a premium sound system for their homes as well as to help gain visibility for Sonos’ products in the Finnish market.

Mellakka is implementing the global PR and communications strategy into locally effective PR activations including communicating Sonos topics to the Finnish media, coordinating the product reviews and tests, carrying out influencer seedings and paid collaborations. Mellakka has also organized product launch events for Sonos and received great feedback.

Mellakka was also part of Sonos’ content team and is responsible for localizing various contents, such as newsletters, website texts and marketing materials.

More projects

Influencers, Strategic planning
Combination of podcast production and influencer marketing blows up Myyrmanni documentary
Influencers, Services, Strategic planning
Valio’s touring recipe book gathered stories and raised emotions
Communications and media relations, Events, Influencers
In honour of the power of stories – Storytel Awards Gala
Communications and media relations, Consulting and coaching, Events
Vegetarian meat craze boosts awareness of MeEat Food Tech
Events, Social media and content production
Social media helps break records for the Helsinki Christmas Market
Communications and media relations, Consulting and coaching, Events
An electric superbike that reaches an enormous amount media visibility around the world
Communications and media relations, Events, Influencers
Live broadcast of opening of Muji’s flagship store and queue of 1 000 people
Communications and media relations, Events, Influencers
How to make Finland’s best-known unknown brand more visible?
Communications and media relations, Influencers, Social media and content production
Saimaan Tuore – The fish that swam against the stream and became the number one Finnish fish brand
Communications and media relations, Influencers, Social media and content production
Fundraising event of the year raises over a million euros towards crisis assistance for young people
Communications and media relations, Events, Influencers
UNITY Talks – how to arouse the interest of a B2B target group?
Events
Sinebrychoff’s festival tour has the scale of a stadium-class band
Communications and media relations, Events
Business Finland – international media visibility for know-how and innovations
Communications and media relations, Events, Influencers
Opening of Olivia restaurant at Helsinki Central Station viewed by a million
Events, Influencers
A flying start to the running season with Saucony’s top shoes