Building brand awareness for quality sound

CLIENT

YEAR

SCOPE

Sonos

2020–

Communications and media relations,
Events,
Influencers,
Strategic planning

Mellakka and sound experience pioneer Sonos have been partners since 2020. Mellakka is responsible for Sonos’ media and influencer relations in the Finnish market. Mellakka has been working together with the Sonos’ Nordic team to increase the brand awareness for Sonos in Finland.

Mellakka’s main task is to help Sonos become the top-of-mind brand for Finns when thinking of a premium sound system for their homes as well as to help gain visibility for Sonos’ products in the Finnish market.

Mellakka is implementing the global PR and communications strategy into locally effective PR activations including communicating Sonos topics to the Finnish media, coordinating the product reviews and tests, carrying out influencer seedings and paid collaborations. Mellakka has also organized product launch events for Sonos and received great feedback.

Mellakka was also part of Sonos’ content team and is responsible for localizing various contents, such as newsletters, website texts and marketing materials.

Communications and media relations, Events
Best-selling Finnish biography of all time with one promotion
Events, Influencers
Kalevala Koru’s Wedding of Ilmatar attracts attention to new wedding rings
Communications and media relations, Events, Influencers
Could you survive the Storytel – Orwell 1984 escape room?
Communications and media relations, Strategic planning
Facing something new – charity supported by 150 Finnish top artists
Events, Influencers
Total takeover of social media makes Nelly.com known overnight
Communications and media relations, Influencers, Strategic planning
One Year of Silence – a campaign that silenced radio stations
Communications and media relations, Events, Influencers
UNITY Talks – how to arouse the interest of a B2B target group?
Communications and media relations, Events, Influencers
Biggest and most beautiful festival in Finland through persistent work
Events, Influencers
A flying start to the running season with Saucony’s top shoes
Communications and media relations, Events, Influencers
In honour of the power of stories – Storytel Awards Gala
Communications and media relations, Events, Influencers
Opening of Olivia restaurant at Helsinki Central Station viewed by a million
Communications and media relations, Events, Influencers
Live broadcast of opening of Muji’s flagship store and queue of 1 000 people
Communications and media relations, Events, Strategic planning
Sunrise Avenue – stadiums filled through international media visibility
Influencers, Social media and content production
Branch ambassador helps make Vichy a trusted brand
Influencers, Services, Strategic planning
Valio’s touring recipe book gathered stories and raised emotions