In honour of the power of stories – Storytel Awards Gala






Communications and media relations,

“Stories move us right now perhaps more than ever.” That was the starting point for Mellakka’s idea to highlight stories and audio books in the form of a gala. Mellakka has been responsible for the production and planning of the 2020-2023 Storytel Awards Gala for the Swedish audiobook subscription service, and our collaboration continues.

Storytel brings stories to every moment of everyday life and opens up the opportunity for people to immerse themselves in stories wherever and whenever. Stories inspire, develop, relax and shape, and at their best they act as a catalyst in the face of the biggest changes.

In 2020, due to the pandemic, the gala took shape in a virtual format on short notice, and in 2021, the virtual implementation was raised to a new level. In 2022, the gala was finally realised as a live event at the Valkoinen Sali venue in Helsinki for 120 guests.

In 2023, the gala was held in the banqueting room of the Helsinki-based Restaurant Töölö for 170 guests. The historic canopy kiosk in front of the venue was also used for the following activations:

Storytel fairytale forest wildflower kiosk – According to the theme of the event, the flower installations of the Fairytale Forest were dismantled the night before and made into wildflower bouquets the next day. @storytel_fi published an Instagram story informing followers that from 3pm they could pick up their own bouquet of wildflowers for free to brighten up the weekend. All the flowers were distributed within a few hours.

Storytel Snack Bar – Guests were served hot dogs after the awards ceremony and until the end of the party, so guests didn’t have to go home hungry.

“The distribution of flowers from the kiosk was certainly the best gesture of the year, and the flowers in the hall were among the most wonderful I have seen.” Consumer feedback

“What a cool idea. Normally, the flowers would have gone to waste.” Consumer feedback

Mellakka Events was responsible for the conceptualisation and planning of the gala, including production, script, visuals, graphic production, information and media work, social media plan, assembling the award juries and video production.

“Definitely the best ever.”

-Tuuva Harjanne, Commercial Manager Storytel
Influencers, Services, Strategic planning
Valio’s touring recipe book gathered stories and raised emotions
Communications and media relations, Events
Best-selling Finnish biography of all time with one promotion
Communications and media relations, Influencers, Social media and content production
Fundraising event of the year raises over a million euros towards crisis assistance for young people
Communications and media relations, Events, Influencers
Could you survive the Storytel – Orwell 1984 escape room?
Communications and media relations, Events, Influencers
Building brand awareness for quality sound
Communications and media relations, Consulting and coaching, Events
Vegetarian meat craze boosts awareness of MeEat Food Tech
Communications and media relations, Events, Influencers
Beyond Retro’s plan to conquer Finland breaks all-time sales record
Communications and media relations, Events, Influencers
Makia’s 100% sustainable clothing collection: true or false?
Events, Influencers
Kalevala Koru’s Wedding of Ilmatar attracts attention to new wedding rings
Sinebrychoff’s festival tour has the scale of a stadium-class band
Consulting and coaching, Events, Influencers
Pink ribbon message out through influencers – record results speak for themselves
Communications and media relations, Events, Influencers
Savonlinna Opera Festival – how to convey the magic to a new target audience?
VR state railway celebrates 160 years – events look to the future!
Consulting and coaching, Social media and content production, Strategic planning
Pediatric League has impact on hundreds of thousands of young people on TikTok
Events, Influencers
Brand activations brought Finland’s most famous bear to the people