Total takeover of social media makes Nelly.com known overnight

CLIENT

YEAR

SCOPE

Nelly

Events,
Influencers

Swedish fashion e-commerce company Nelly.com wanted to enter the Finnish market in a spectacular way. We did it by renting an entire hotel in the centre of Helsinki and transforming it into a Nelly hotel for a day.

Since Nelly.com was still a relatively unknown Swedish online store in Finland, our task was to build awareness quickly. Nelly.com has traditionally targeted lifestyle influencers who are not only interested in fashion themselves, but so are their followers. The client chose the festive season as the theme, as there were a lot of festive clothes and accessories in the selection at that time.

To emphasise the theme, we rented the newly renovated Radisson Seaside Hotel for a day and changed the name on the rooftop sign to Nelly Hotel. We organised a 24-hour Nelly simulator for the guests, in which the hotel restaurant, lobby, banquet facilities, rooms and suites were decorated in the Nelly look into an overall experience in line with the brand. We invited more than 400 guests to the party, including Finland’s most famous influencers and artists, as well as Nordic influencers. The programme included dressing up, of course, but also dinners and a proper party that included performances by the internationally successful Alma and other stars.

The end result was a total takeover of social media, glitter and gold for 24 hours.

Our collaboration with Nelly.com that started here continued for several years, and each year we made PR promotions both big and small in Finland and around the world.

Communications and media relations, Events, Influencers
Opening of Olivia restaurant at Helsinki Central Station viewed by a million
Consulting and coaching, Events, Influencers
Pink ribbon message out through influencers – record results speak for themselves
Communications and media relations, Events, Influencers
Helsinki Biennial gains media visibility virtually in Finland and abroad
Communications and media relations, Consulting and coaching, Events
Vegetarian meat craze boosts awareness of MeEat Food Tech
Events, Influencers
A flying start to the running season with Saucony’s top shoes
Consulting and coaching, Social media and content production, Strategic planning
Pediatric League has impact on hundreds of thousands of young people on TikTok
Communications and media relations, Events, Influencers
Live broadcast of opening of Muji’s flagship store and queue of 1 000 people
Communications and media relations, Consulting and coaching, Events
An electric superbike that reaches an enormous amount media visibility around the world
Events, Social media and content production
Social media helps break records for the Helsinki Christmas Market
Communications and media relations, Influencers, Strategic planning
One Year of Silence – a campaign that silenced radio stations
Communications and media relations, Events, Social media and content production
Helsinki Region Environmental Services soil revolution campaign draws attention to the importance of biowaste recycling
Communications and media relations, Events, Influencers
How to make Finland’s best-known unknown brand more visible?
Events, Influencers
Kalevala Koru’s Wedding of Ilmatar attracts attention to new wedding rings
Communications and media relations, Strategic planning
Facing something new – charity supported by 150 Finnish top artists
Communications and media relations, Influencers, Strategic planning
Growth for surplus food store by strategically increasing visibility