Total takeover of social media makes known overnight






Swedish fashion e-commerce company wanted to enter the Finnish market in a spectacular way. We did it by renting an entire hotel in the centre of Helsinki and transforming it into a Nelly hotel for a day.

Since was still a relatively unknown Swedish online store in Finland, our task was to build awareness quickly. has traditionally targeted lifestyle influencers who are not only interested in fashion themselves, but so are their followers. The client chose the festive season as the theme, as there were a lot of festive clothes and accessories in the selection at that time.

To emphasise the theme, we rented the newly renovated Radisson Seaside Hotel for a day and changed the name on the rooftop sign to Nelly Hotel. We organised a 24-hour Nelly simulator for the guests, in which the hotel restaurant, lobby, banquet facilities, rooms and suites were decorated in the Nelly look into an overall experience in line with the brand. We invited more than 400 guests to the party, including Finland’s most famous influencers and artists, as well as Nordic influencers. The programme included dressing up, of course, but also dinners and a proper party that included performances by the internationally successful Alma and other stars.

The end result was a total takeover of social media, glitter and gold for 24 hours.

Our collaboration with that started here continued for several years, and each year we made PR promotions both big and small in Finland and around the world.

Influencers, Strategic planning
Combination of podcast production and influencer marketing blows up Myyrmanni documentary
VR state railway celebrates 160 years – events look to the future!
Communications and media relations, Events, Influencers
In honour of the power of stories – Storytel Awards Gala
Communications and media relations, Events, Influencers
Live broadcast of opening of Muji’s flagship store and queue of 1 000 people
Communications and media relations, Consulting and coaching, Events
Vegetarian meat craze boosts awareness of MeEat Food Tech
Communications and media relations, Influencers, Social media and content production
Saimaan Tuore – The fish that swam against the stream and became the number one Finnish fish brand
Events, Influencers
Kalevala Koru’s Wedding of Ilmatar attracts attention to new wedding rings
Communications and media relations, Events, Influencers
Helsinki Biennial gains media visibility virtually in Finland and abroad
Communications and media relations, Events
Business Finland – international media visibility for know-how and innovations
Communications and media relations, Strategic planning
Facing something new – charity supported by 150 Finnish top artists
Communications and media relations, Events, Influencers
Building brand awareness for quality sound
Communications and media relations, Events, Social media and content production
Social media campaign generates record audience for Tuska Festival
Consulting and coaching, Social media and content production, Strategic planning
Paediatric League has impact on hundreds of thousands of young people on TikTok
Communications and media relations, Events, Influencers
Influencers provide Fjällräven with millions of views
Events, Social media and content production
Social media helps break records for the Helsinki Christmas Market