An electric superbike that reaches an enormous amount media visibility around the world

Verge Motorcycles develops and manufactures an electric superbike, a unique combination of groundbreaking design and forward-thinking technology. The secret behind Verge’s bikes is the integrated rim motor inside the rear wheel, which enables a larger battery, longer range and explosive performance.

Mellakka and Verge Motorcycles started their collaboration in November 2022 when Verge announced their new model Verge TS Pro and that they will start manufacturing their long-awaited electric motorcycles.

Mellakka has been Verge’s lead agency since then and is responsible for the company’s global communications and PR. Mellakka helps Verge Motorcycles with strategic communications and PR activities in the relevant markets around the globe.

Mellakka has been implementing global PR activities for Verge’s announcements with amazing results. The work has included press releases, media pitching, coordinating media test rides and press events as well as handling media relations.

Successful media outreaches crossed the global news threshold in all desirable media such as La Repubblica (IT), Welt (DE), The Verge, Top Gear and Interesting Engineering.