An electric superbike that catches all eyes and reaches an enormous amount media visibility around the world
CLIENT
YEAR
SCOPE
Verge Motorcycles
2022–2023
Communications and media relations,
Consulting and coaching,
Events,
Strategic planning
Verge Motorcycles develops and manufactures an electric superbike, a unique combination of groundbreaking design and forward-thinking technology. The secret behind Verge’s bikes is the integrated rim motor inside the rear wheel, which enables a larger battery, longer range and explosive performance.
Mellakka and Verge Motorcycles started their collaboration in November 2022 when Verge announced their new model Verge TS Pro and that they will start manufacturing their long-awaited electric motorcycles. Mellakka has been Verge’s lead agency since then and is responsible for the company’s global communications and PR. Mellakka helps Verge Motorcycles with strategic communications and PR activities in the relevant markets around the globe.
Mellakka has been implementing global PR activities for Verge’s announcements with amazing results. The work has included press releases, media pitching, coordinating media test rides and press events as well as handling media relations.
Highlights
- Verge announced it will start the series production of its long-awaited electric motorcycle in November 2022. Communication activations, customized by Mellakka, gained altogether 213 media clippings globally with estimated reach of 8,1 million.
- Verge launched its new high-performance model at CES 2023, the world’s largest annual consumer technology trade show, in Las Vegas. Mellakka was responsible for the media relations and the big news gained hundreds of media clippings for Verge around the world with an estimated reach of 9,5 million.