Battery is always there where energy is needed

CLIENT

YEAR

SCOPE

Battery

2022

Events,

Padel tennis, gigs, after-ski bars and gold medal coffees – Mellakka Events with legendary Finnish energy drink Battery is always there where energy is needed.

Mellakka Events is responsible for all of Battery’s brand activations, visibility and events.

Examples of implementations in 2022:

  • Battery Padel Tour: Brand visibility for the Battery Padel Tour livestream, catering, programme, booking presenters, structures, lights.
  • Partner implementation for a music festival called Kesärauha Festival in Turku built around Battery Blush.
    Conceptualisation, structures, staff, production and brand visibility for the Blushecco bar.
  • Lost in Music Festival: Conceptualisation and booking of the ibe gig, brand visibility, product sampling, promo bar, Battery shuttle transport to different points of the city festival.
  • Ruka – Spring Break: Slope promos and bars, snowboarder Matti Suur-Hamari’s career-ending gold medal coffees, Battery Remix 22 (feat. Isac Elliot) sneak peek, conceptualisation, production and coordination.

    Results: Bronze Effie award in special category for Battery Remix 22 (feat. Isac Elliot). Implementation in collaboration with Sinebrychoff, Reaktor Creative, Koskisyväri, Initiative, Makia Creative.

More projects

Communications and media relations, Events, Strategic planning
Sunrise Avenue – stadiums filled through international media visibility
Events, Influencers
Brand activations brought Finland’s most famous bear to the people
Communications and media relations, Events, Influencers
Live broadcast of opening of Muji’s flagship store and queue of 1 000 people
Communications and media relations, Events, Influencers
Could you survive the Storytel – Orwell 1984 escape room?
Communications and media relations, Consulting and coaching, Events
An electric superbike that reaches an enormous amount media visibility around the world
Communications and media relations, Events, Social media and content production
Helsinki Region Environmental Services soil revolution campaign draws attention to the importance of biowaste recycling
Communications and media relations, Consulting and coaching, Events
Vegetarian meat craze boosts awareness of MeEat Food Tech
Communications and media relations, Events
Business Finland – international media visibility for know-how and innovations
Influencers, Strategic planning
Combination of podcast production and influencer marketing blows up Myyrmanni documentary
Communications and media relations, Events, Influencers
Opening of Olivia restaurant at Helsinki Central Station viewed by a million
Communications and media relations, Strategic planning
Facing something new – charity supported by 150 Finnish top artists
Events
Sinebrychoff’s festival tour has the scale of a stadium-class band
Events, Influencers
Total takeover of social media makes Nelly.com known overnight
Communications and media relations, Events, Influencers
How to make Finland’s best-known unknown brand more visible?
Communications and media relations, Events
Best-selling Finnish biography of all time with one promotion