Battery is always there where energy is needed
CLIENT
YEAR
SCOPE
Battery
2022
Events,
Padel tennis, gigs, after-ski bars and gold medal coffees – Mellakka Events with legendary Finnish energy drink Battery is always there where energy is needed.
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Mellakka Events is responsible for all of Battery’s brand activations, visibility and events.
Examples of implementations in 2022:
- Battery Padel Tour: Brand visibility for the Battery Padel Tour livestream, catering, programme, booking presenters, structures, lights.
- Partner implementation for a music festival called Kesärauha Festival in Turku built around Battery Blush.
Conceptualisation, structures, staff, production and brand visibility for the Blushecco bar. - Lost in Music Festival: Conceptualisation and booking of the ibe gig, brand visibility, product sampling, promo bar, Battery shuttle transport to different points of the city festival.
- Ruka – Spring Break: Slope promos and bars, snowboarder Matti Suur-Hamari’s career-ending gold medal coffees, Battery Remix 22 (feat. Isac Elliot) sneak peek, conceptualisation, production and coordination.
Results: Bronze Effie award in special category for Battery Remix 22 (feat. Isac Elliot). Implementation in collaboration with Sinebrychoff, Reaktor Creative, Koskisyväri, Initiative, Makia Creative.
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