Battery is always there where energy is needed

CLIENT

YEAR

SCOPE

Battery

2022

Events,

Padel tennis, gigs, after-ski bars and gold medal coffees – Mellakka Events with legendary Finnish energy drink Battery is always there where energy is needed.

Mellakka Events is responsible for all of Battery’s brand activations, visibility and events.

Examples of implementations in 2022:

  • Battery Padel Tour: Brand visibility for the Battery Padel Tour livestream, catering, programme, booking presenters, structures, lights.
  • Partner implementation for a music festival called Kesärauha Festival in Turku built around Battery Blush.
    Conceptualisation, structures, staff, production and brand visibility for the Blushecco bar.
  • Lost in Music Festival: Conceptualisation and booking of the ibe gig, brand visibility, product sampling, promo bar, Battery shuttle transport to different points of the city festival.
  • Ruka – Spring Break: Slope promos and bars, snowboarder Matti Suur-Hamari’s career-ending gold medal coffees, Battery Remix 22 (feat. Isac Elliot) sneak peek, conceptualisation, production and coordination.

    Results: Bronze Effie award in special category for Battery Remix 22 (feat. Isac Elliot). Implementation in collaboration with Sinebrychoff, Reaktor Creative, Koskisyväri, Initiative, Makia Creative.

More projects

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Communications and media relations, Influencers, Social media and content production
Saimaan Tuore – The fish that swam against the stream and became the number one Finnish fish brand
Communications and media relations, Events
Business Finland – international media visibility for know-how and innovations
Communications and media relations, Events, Social media and content production
Social media campaign generates record audience for Tuska Festival
Events, Influencers
Kalevala Koru’s Wedding of Ilmatar attracts attention to new wedding rings
Events, Influencers
Impressive promotion highlights message of Pink Ribbon campaign
Communications and media relations, Influencers, Strategic planning
One Year of Silence – a campaign that silenced radio stations
Communications and media relations, Events, Influencers
Influencers provide Fjällräven with millions of views
Events
Sinebrychoff’s festival tour has the scale of a stadium-class band
Communications and media relations, Events, Strategic planning
Sunrise Avenue – stadiums filled through international media visibility
Communications and media relations, Events, Influencers
UNITY Talks – how to arouse the interest of a B2B target group?
Communications and media relations, Influencers, Strategic planning
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Communications and media relations, Consulting and coaching, Events
Vegetarian meat craze boosts awareness of MeEat Food Tech
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Total takeover of social media makes Nelly.com known overnight
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Combination of podcast production and influencer marketing blows up Myyrmanni documentary