VR state railway celebrates 160 years – events look to the future!

CLIENT

YEAR

SCOPE

VR

2022

Events,


Mellakka Events had the honour of taking the 160-year-old Finnish state railway group VR on its next journey. Mellakka’s most important task was not only to communicate the company’s long history, but also to keep the focus clearly on the future. This consideration influenced everything we did, starting from the selection of venues.

Mellakka Events was tasked with planning VR’s 160th anniversary celebrations in 2022.

The daytime celebrations and main programme were held in the centre of Helsinki at a cinema called Bio Rex, from where the party moved to the historic Scandic Grand Central hotel, which has served as VR’s headquarters for many years.

The theme of the celebrations drew inspiration from the 160-year history of VR while looking towards the future. The day consisted of distinguished speeches about VR and Finland, while the evening focused on socialising and music.

Mellakka Events was responsible for the conceptualisation of the event, the turnkey production, the invitation process, the translations of the different language versions of all the materials and the script.

The main celebrations were attended by 350 guests.

Puhujat – päiväohjelma Bio Rex:

  • Futuristi Elina Hiltunen
  • Paneelikeskustelu: Elina Hiltunen, Saara-Sofia Sirén, VR:n toimitusjohtaja
  • Suomen nuorten ilmastodelegaatit Maija Kuivalainen ja Akseli Rouvari
  • Valtiovallan tervehdys: Timo Harakka
  • Mitä kuuluu Suomelle ja nyt tulevaisuudessa: Kaius Niemi, Erja Yläjärvi, Arno Ahosniemi, Jussi Kärki

Esiintyjät: Boston Promenade Big Band
Juontajat: Anni Ihamäki ja Ernest Lawson 

Communications and media relations, Consulting and coaching, Events
Vegetarian meat craze boosts awareness of MeEat Food Tech
Communications and media relations, Consulting and coaching, Events
An electric superbike that reaches an enormous amount media visibility around the world
Events, Influencers
Kalevala Koru’s Wedding of Ilmatar attracts attention to new wedding rings
Events
Battery is always there where energy is needed
Communications and media relations, Events, Influencers
UNITY Talks – how to arouse the interest of a B2B target group?
Influencers, Services, Strategic planning
Valio’s touring recipe book gathered stories and raised emotions
Communications and media relations, Influencers, Strategic planning
Growth for surplus food store by strategically increasing visibility
Communications and media relations, Influencers, Social media and content production
Love is electricity – Vaasan Sähkö’s PR campaign makes TV news repeatedly
Communications and media relations, Influencers, Social media and content production
Saimaan Tuore – The fish that swam against the stream and became the number one Finnish fish brand
Communications and media relations, Events, Strategic planning
Sunrise Avenue – stadiums filled through international media visibility
Events, Influencers
A flying start to the running season with Saucony’s top shoes
Communications and media relations, Events, Social media and content production
Social media campaign generates record audience for Tuska Festival
Communications and media relations, Events, Influencers
Helsinki Biennial gains media visibility virtually in Finland and abroad
Consulting and coaching, Social media and content production, Strategic planning
Pediatric League has impact on hundreds of thousands of young people on TikTok
Consulting and coaching, Events, Influencers
Pink ribbon message out through influencers – record results speak for themselves