Total takeover of social media makes Nelly.com known overnight

CLIENT

YEAR

SCOPE

Nelly

Events,
Influencers

Swedish fashion e-commerce company Nelly.com wanted to enter the Finnish market in a spectacular way. We did it by renting an entire hotel in the centre of Helsinki and transforming it into a Nelly hotel for a day.

Since Nelly.com was still a relatively unknown Swedish online store in Finland, our task was to build awareness quickly. Nelly.com has traditionally targeted lifestyle influencers who are not only interested in fashion themselves, but so are their followers. The client chose the festive season as the theme, as there were a lot of festive clothes and accessories in the selection at that time.

To emphasise the theme, we rented the newly renovated Radisson Seaside Hotel for a day and changed the name on the rooftop sign to Nelly Hotel. We organised a 24-hour Nelly simulator for the guests, in which the hotel restaurant, lobby, banquet facilities, rooms and suites were decorated in the Nelly look into an overall experience in line with the brand. We invited more than 400 guests to the party, including Finland’s most famous influencers and artists, as well as Nordic influencers. The programme included dressing up, of course, but also dinners and a proper party that included performances by the internationally successful Alma and other stars.

The end result was a total takeover of social media, glitter and gold for 24 hours.

Our collaboration with Nelly.com that started here continued for several years, and each year we made PR promotions both big and small in Finland and around the world.

Consulting and coaching, Social media and content production, Strategic planning
Pediatric League has impact on hundreds of thousands of young people on TikTok
Communications and media relations, Events, Influencers
Live broadcast of opening of Muji’s flagship store and queue of 1 000 people
Communications and media relations, Events
Best-selling Finnish biography of all time with one promotion
Communications and media relations, Influencers, Social media and content production
Love is electricity – Vaasan Sähkö’s PR campaign makes TV news repeatedly
Communications and media relations, Consulting and coaching, Events
An electric superbike that reaches an enormous amount media visibility around the world
Communications and media relations, Events, Influencers
Building brand awareness for quality sound
Communications and media relations, Events, Influencers
Influencers provide Fjällräven with millions of views
Communications and media relations, Events, Influencers
Makia’s 100% sustainable clothing collection: true or false?
Events
Sinebrychoff’s festival tour has the scale of a stadium-class band
Consulting and coaching, Events, Influencers
Pink ribbon message out through influencers – record results speak for themselves
Events, Influencers
Brand activations brought Finland’s most famous bear to the people
Communications and media relations, Influencers, Social media and content production
Fundraising event of the year raises over a million euros towards crisis assistance for young people
Communications and media relations, Events, Influencers
Savonlinna Opera Festival – how to convey the magic to a new target audience?
Communications and media relations, Events, Influencers
Biggest and most beautiful festival in Finland through persistent work
Events, Influencers
Kalevala Koru’s Wedding of Ilmatar attracts attention to new wedding rings