Business Finland – international media visibility for know-how and innovations

CLIENT

YEAR

SCOPE

Business Finland

2021

Communications and media relations,
Events

Mellakka has helped Business Finland with different types of B2B communications needs, from international media visits to content production.

The goal of Business Finland is to increase the visibility of Finnish know-how and innovations internationally. Business Finland organised a media trip aimed at international media in connection with the Helsinki-based startup and technology event Slush at the end of 2021. Mellakka helped in planning the content and implementation of the media visit. Mellakka was responsible for booking speakers and company visits, hosting the group and other arrangements related to the media visit. Mellakka is also responsible for Business Finland’s media trip for Slush 2023.

In addition, Mellakka has produced content for Business Finland, for example, related to attracting talent, competitiveness and economic growth.

Highlights

  1. The Slush media visit generated excellent visibility in the UK and French media. Articles were published in the likes of TechRadar, MSN and Le Figaro.
  2. Journalists who participated in the visit also gave positive feedback on the content of the event.
Events, Influencers
Total takeover of social media makes Nelly.com known overnight
Communications and media relations, Influencers, Social media and content production
A new way to talk about political issues – humour
Communications and media relations, Influencers, Social media and content production
Saimaan Tuore – The fish that swam against the stream and became the number one Finnish fish brand
Communications and media relations, Events, Influencers
Could you survive the Storytel – Orwell 1984 escape room?
Events, Influencers
Brand activations brought Finland’s most famous bear to the people
Communications and media relations, Events, Social media and content production
Social media campaign generates record audience for Tuska Festival
Communications and media relations, Consulting and coaching, Events
An electric superbike that reaches an enormous amount media visibility around the world
Communications and media relations, Events, Influencers
Lux Helsinki – winter light festival breaks visitor records with strong social media and media presence
Influencers, Social media and content production
Branch ambassador helps make Vichy a trusted brand
Influencers, Strategic planning
Combination of podcast production and influencer marketing blows up Myyrmanni documentary
Communications and media relations, Events, Influencers
Live broadcast of opening of Muji’s flagship store and queue of 1 000 people
Consulting and coaching, Social media and content production, Strategic planning
Pediatric League has impact on hundreds of thousands of young people on TikTok
Communications and media relations, Events, Influencers
UNITY Talks – how to arouse the interest of a B2B target group?
Communications and media relations, Events, Influencers
Helsinki Biennial gains media visibility virtually in Finland and abroad
Communications and media relations, Events, Strategic planning
Sunrise Avenue – stadiums filled through international media visibility