Business Finland – international media visibility for know-how and innovations

CLIENT

YEAR

SCOPE

Business Finland

2021

Communications and media relations,
Events

Mellakka has helped Business Finland with different types of B2B communications needs, from international media visits to content production.

The goal of Business Finland is to increase the visibility of Finnish know-how and innovations internationally. Business Finland organised a media trip aimed at international media in connection with the Helsinki-based startup and technology event Slush at the end of 2021. Mellakka helped in planning the content and implementation of the media visit. Mellakka was responsible for booking speakers and company visits, hosting the group and other arrangements related to the media visit. Mellakka is also responsible for Business Finland’s media trip for Slush 2023.

In addition, Mellakka has produced content for Business Finland, for example, related to attracting talent, competitiveness and economic growth.

Highlights

  1. The Slush media visit generated excellent visibility in the UK and French media. Articles were published in the likes of TechRadar, MSN and Le Figaro.
  2. Journalists who participated in the visit also gave positive feedback on the content of the event.
Communications and media relations, Events, Influencers
Could you survive the Storytel – Orwell 1984 escape room?
Events
Sinebrychoff’s festival tour has the scale of a stadium-class band
Communications and media relations, Events, Influencers
UNITY Talks – how to arouse the interest of a B2B target group?
Communications and media relations, Events, Influencers
Helsinki Biennial gains media visibility virtually in Finland and abroad
Communications and media relations, Events, Influencers
Building brand awareness for quality sound
Events, Influencers
Brand activations brought Finland’s most famous bear to the people
Consulting and coaching, Social media and content production, Strategic planning
Pediatric League has impact on hundreds of thousands of young people on TikTok
Events
VR state railway celebrates 160 years – events look to the future!
Communications and media relations, Events, Influencers
Influencers provide Fjällräven with millions of views
Communications and media relations, Consulting and coaching, Events
Vegetarian meat craze boosts awareness of MeEat Food Tech
Communications and media relations, Influencers, Strategic planning
One Year of Silence – a campaign that silenced radio stations
Communications and media relations, Events, Influencers
Opening of Olivia restaurant at Helsinki Central Station viewed by a million
Events, Influencers
Total takeover of social media makes Nelly.com known overnight
Communications and media relations, Influencers, Social media and content production
Love is electricity – Vaasan Sähkö’s PR campaign makes TV news repeatedly
Events, Social media and content production
Social media helps break records for the Helsinki Christmas Market