Business Finland – international media visibility for know-how and innovations

CLIENT

YEAR

SCOPE

Business Finland

2021

Communications and media relations,
Events

Mellakka has helped Business Finland with different types of B2B communications needs, from international media visits to content production.

The goal of Business Finland is to increase the visibility of Finnish know-how and innovations internationally. Business Finland organised a media trip aimed at international media in connection with the Helsinki-based startup and technology event Slush at the end of 2021. Mellakka helped in planning the content and implementation of the media visit. Mellakka was responsible for booking speakers and company visits, hosting the group and other arrangements related to the media visit. Mellakka is also responsible for Business Finland’s media trip for Slush 2023.

In addition, Mellakka has produced content for Business Finland, for example, related to attracting talent, competitiveness and economic growth.

Highlights

  1. The Slush media visit generated excellent visibility in the UK and French media. Articles were published in the likes of TechRadar, MSN and Le Figaro.
  2. Journalists who participated in the visit also gave positive feedback on the content of the event.
Communications and media relations, Events, Influencers
Influencers provide Fjällräven with millions of views
Communications and media relations, Events, Influencers
In honour of the power of stories – Storytel Awards Gala
Events
Sinebrychoff’s festival tour has the scale of a stadium-class band
Events
Battery is always there where energy is needed
Consulting and coaching, Events, Influencers
Pink ribbon message out through influencers – record results speak for themselves
Communications and media relations, Strategic planning
Facing something new – charity supported by 150 Finnish top artists
Communications and media relations, Influencers, Strategic planning
Growth for surplus food store by strategically increasing visibility
Communications and media relations, Influencers, Social media and content production
Fundraising event of the year raises over a million euros towards crisis assistance for young people
Communications and media relations, Events, Influencers
Makia’s 100% sustainable clothing collection: true or false?
Communications and media relations, Events, Influencers
Beyond Retro’s plan to conquer Finland breaks all-time sales record
Communications and media relations, Events, Influencers
Building brand awareness for quality sound
Communications and media relations, Consulting and coaching, Events
Vegetarian meat craze boosts awareness of MeEat Food Tech
Communications and media relations, Influencers, Social media and content production
Saimaan Tuore – The fish that swam against the stream and became the number one Finnish fish brand
Communications and media relations, Events, Influencers
UNITY Talks – how to arouse the interest of a B2B target group?
Communications and media relations, Events, Strategic planning
Sunrise Avenue – stadiums filled through international media visibility