Branch ambassador helps make Vichy a trusted brand

CLIENT

YEAR

SCOPE

Anni Ihamäki X Vichy

2021

Influencers,
Social media and content production



Anni Ihamäki, Finnish radio personality and an influencer with Mellakka Management, has been the brand ambassador and advertising face of the French cosmetics brand Vichy since 2021. Originally, the collaboration was supposed to last six months, but after seeing the results, the client was keen to continue.

Vichy’s goal was to increase brand awareness and engage consumers to buy their products. They wanted a trustworthy person familiar to the entire country as a brand ambassador, and Anni Ihamäki was ideal for the role.

The collaboration consisted of a wide range of visibility in different media. Most of Anni Ihamäki’s posts reached around 55 thousand viewers, which is an excellent number in the Finnish market. In her social media content, Anni Ihamäki guided her followers in the use of Vichy products and highlighted the effectiveness of Vichy pharmacy cosmetics. In addition to collaborative publications, she also interviewed skin care experts on her Instagram live broadcasts.

Anni Ihamäki can also be seen as the advertising face of Vichy at the nation-wide pharmacy chain, for example. She has also curated a selection of her own favourite Vichy products for the online store of the pharmacy.

Highlights

  1. The versatile visibility of the brand in different media increased. Influencer collaboration boosted the brand’s recognition and trustworthiness.
Communications and media relations, Influencers, Social media and content production
A new way to talk about political issues – humour
Consulting and coaching, Social media and content production, Strategic planning
Pediatric League has impact on hundreds of thousands of young people on TikTok
Communications and media relations, Influencers, Strategic planning
Growth for surplus food store by strategically increasing visibility
Communications and media relations, Consulting and coaching, Events
Vegetarian meat craze boosts awareness of MeEat Food Tech
Events, Social media and content production
Social media helps break records for the Helsinki Christmas Market
Events, Influencers
Kalevala Koru’s Wedding of Ilmatar attracts attention to new wedding rings
Consulting and coaching, Events, Influencers
Pink ribbon message out through influencers – record results speak for themselves
Communications and media relations, Influencers, Social media and content production
Love is electricity – Vaasan Sähkö’s PR campaign makes TV news repeatedly
Communications and media relations, Events, Influencers
UNITY Talks – how to arouse the interest of a B2B target group?
Communications and media relations, Events, Influencers
In honour of the power of stories – Storytel Awards Gala
Communications and media relations, Consulting and coaching, Events
An electric superbike that reaches an enormous amount media visibility around the world
Communications and media relations, Influencers, Social media and content production
Saimaan Tuore – The fish that swam against the stream and became the number one Finnish fish brand
Communications and media relations, Influencers, Strategic planning
One Year of Silence – a campaign that silenced radio stations
Events
Battery is always there where energy is needed
Communications and media relations, Events, Influencers
Savonlinna Opera Festival – how to convey the magic to a new target audience?