Battery is always there where energy is needed

CLIENT

YEAR

SCOPE

Battery

2022

Events,

Padel tennis, gigs, after-ski bars and gold medal coffees – Mellakka Events with legendary Finnish energy drink Battery is always there where energy is needed.

Mellakka Events is responsible for all of Battery’s brand activations, visibility and events.

Examples of implementations in 2022:

  • Battery Padel Tour: Brand visibility for the Battery Padel Tour livestream, catering, programme, booking presenters, structures, lights.
  • Partner implementation for a music festival called Kesärauha Festival in Turku built around Battery Blush.
    Conceptualisation, structures, staff, production and brand visibility for the Blushecco bar.
  • Lost in Music Festival: Conceptualisation and booking of the ibe gig, brand visibility, product sampling, promo bar, Battery shuttle transport to different points of the city festival.
  • Ruka – Spring Break: Slope promos and bars, snowboarder Matti Suur-Hamari’s career-ending gold medal coffees, Battery Remix 22 (feat. Isac Elliot) sneak peek, conceptualisation, production and coordination.

    Results: Bronze Effie award in special category for Battery Remix 22 (feat. Isac Elliot). Implementation in collaboration with Sinebrychoff, Reaktor Creative, Koskisyväri, Initiative, Makia Creative.

More projects

Communications and media relations, Events, Influencers
Opening of Olivia restaurant at Helsinki Central Station viewed by a million
Events
VR state railway celebrates 160 years – events look to the future!
Consulting and coaching, Social media and content production, Strategic planning
Pediatric League has impact on hundreds of thousands of young people on TikTok
Communications and media relations, Events, Influencers
Helsinki Biennial gains media visibility virtually in Finland and abroad
Events, Social media and content production
Social media helps break records for the Helsinki Christmas Market
Communications and media relations, Events, Influencers
Building brand awareness for quality sound
Communications and media relations, Events, Social media and content production
Helsinki Region Environmental Services soil revolution campaign draws attention to the importance of biowaste recycling
Communications and media relations, Events, Influencers
Savonlinna Opera Festival – how to convey the magic to a new target audience?
Communications and media relations, Influencers, Social media and content production
Love is electricity – Vaasan Sähkö’s PR campaign makes TV news repeatedly
Influencers, Services, Strategic planning
Valio’s touring recipe book gathered stories and raised emotions
Influencers, Strategic planning
Combination of podcast production and influencer marketing blows up Myyrmanni documentary
Communications and media relations, Influencers, Social media and content production
A new way to talk about political issues – humour
Consulting and coaching, Events, Influencers
Pink ribbon message out through influencers – record results speak for themselves
Communications and media relations, Events, Influencers
Makia’s 100% sustainable clothing collection: true or false?
Communications and media relations, Events, Influencers
In honour of the power of stories – Storytel Awards Gala