Battery is always there where energy is needed

CLIENT

YEAR

SCOPE

Battery

2022

Events,

Padel tennis, gigs, after-ski bars and gold medal coffees – Mellakka Events with legendary Finnish energy drink Battery is always there where energy is needed.

Mellakka Events is responsible for all of Battery’s brand activations, visibility and events.

Examples of implementations in 2022:

  • Battery Padel Tour: Brand visibility for the Battery Padel Tour livestream, catering, programme, booking presenters, structures, lights.
  • Partner implementation for a music festival called Kesärauha Festival in Turku built around Battery Blush.
    Conceptualisation, structures, staff, production and brand visibility for the Blushecco bar.
  • Lost in Music Festival: Conceptualisation and booking of the ibe gig, brand visibility, product sampling, promo bar, Battery shuttle transport to different points of the city festival.
  • Ruka – Spring Break: Slope promos and bars, snowboarder Matti Suur-Hamari’s career-ending gold medal coffees, Battery Remix 22 (feat. Isac Elliot) sneak peek, conceptualisation, production and coordination.

    Results: Bronze Effie award in special category for Battery Remix 22 (feat. Isac Elliot). Implementation in collaboration with Sinebrychoff, Reaktor Creative, Koskisyväri, Initiative, Makia Creative.

More projects

Communications and media relations, Influencers, Social media and content production
Fundraising event of the year raises over a million euros towards crisis assistance for young people
Events, Influencers
Kalevala Koru’s Wedding of Ilmatar attracts attention to new wedding rings
Communications and media relations, Influencers, Social media and content production
Saimaan Tuore – The fish that swam against the stream and became the number one Finnish fish brand
Communications and media relations, Strategic planning
Facing something new – charity supported by 150 Finnish top artists
Communications and media relations, Consulting and coaching, Events
An electric superbike that reaches an enormous amount media visibility around the world
Influencers, Services, Strategic planning
Valio’s touring recipe book gathered stories and raised emotions
Events, Social media and content production
Social media helps break records for the Helsinki Christmas Market
Communications and media relations, Influencers, Strategic planning
Growth for surplus food store by strategically increasing visibility
Communications and media relations, Influencers, Strategic planning
One Year of Silence – a campaign that silenced radio stations
Events, Influencers
A flying start to the running season with Saucony’s top shoes
Communications and media relations, Events
Best-selling Finnish biography of all time with one promotion
Consulting and coaching, Events, Influencers
Pink ribbon message out through influencers – record results speak for themselves
Events, Influencers
Total takeover of social media makes Nelly.com known overnight
Communications and media relations, Events, Influencers
Live broadcast of opening of Muji’s flagship store and queue of 1 000 people
Communications and media relations, Events, Influencers
Influencers provide Fjällräven with millions of views