Battery is always there where energy is needed

CLIENT

YEAR

SCOPE

Battery

2022

Events,

Padel tennis, gigs, after-ski bars and gold medal coffees – Mellakka Events with legendary Finnish energy drink Battery is always there where energy is needed.

Mellakka Events is responsible for all of Battery’s brand activations, visibility and events.

Examples of implementations in 2022:

  • Battery Padel Tour: Brand visibility for the Battery Padel Tour livestream, catering, programme, booking presenters, structures, lights.
  • Partner implementation for a music festival called Kesärauha Festival in Turku built around Battery Blush.
    Conceptualisation, structures, staff, production and brand visibility for the Blushecco bar.
  • Lost in Music Festival: Conceptualisation and booking of the ibe gig, brand visibility, product sampling, promo bar, Battery shuttle transport to different points of the city festival.
  • Ruka – Spring Break: Slope promos and bars, snowboarder Matti Suur-Hamari’s career-ending gold medal coffees, Battery Remix 22 (feat. Isac Elliot) sneak peek, conceptualisation, production and coordination.

    Results: Bronze Effie award in special category for Battery Remix 22 (feat. Isac Elliot). Implementation in collaboration with Sinebrychoff, Reaktor Creative, Koskisyväri, Initiative, Makia Creative.

More projects

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A flying start to the running season with Saucony’s top shoes
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VR state railway celebrates 160 years – events look to the future!
Communications and media relations, Events, Influencers
How to make Finland’s best-known unknown brand more visible?
Communications and media relations, Influencers, Social media and content production
Saimaan Tuore – The fish that swam against the stream and became the number one Finnish fish brand
Communications and media relations, Events, Influencers
Beyond Retro’s plan to conquer Finland breaks all-time sales record
Communications and media relations, Events, Influencers
Biggest and most beautiful festival in Finland through persistent work
Communications and media relations, Events
Best-selling Finnish biography of all time with one promotion
Communications and media relations, Influencers, Strategic planning
Growth for surplus food store by strategically increasing visibility
Influencers, Strategic planning
Combination of podcast production and influencer marketing blows up Myyrmanni documentary
Communications and media relations, Events, Influencers
Makia’s 100% sustainable clothing collection: true or false?
Events
Sinebrychoff’s festival tour has the scale of a stadium-class band
Communications and media relations, Events, Social media and content production
Social media campaign generates record audience for Tuska Festival
Communications and media relations, Events, Influencers
UNITY Talks – how to arouse the interest of a B2B target group?
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Lux Helsinki – winter light festival breaks visitor records with strong social media and media presence
Communications and media relations, Consulting and coaching, Events
Vegetarian meat craze boosts awareness of MeEat Food Tech