Sinebrychoff’s festival tour has the scale of a stadium-class band

CLIENT

YEAR

SCOPE

Sinebrychoff

2022

Events

Eight festivals all around Finland, 23 brand activations. For Mellakka Events, every summer means a tour with as big a pull as a stadium-class band.

Sinebrychoff is a Finnish brewery and a soft drink company. It’s also the oldest brewery in the Nordics. Mellakka Events is responsible for all of Sinebrychoff’s partner implementations together with different festival organisations. Essentially, this means a lot of festivals, just as there are brands that should be highlighted at them. The fact that in summer 2022 Mellakka Events handled 23 brand activations and built visibility at eight different festivals says something about the scale. Finland’s biggest music festivals, from Ruisrock to Tuska and Sideways to Pori Jazz, were included.

The Sinebrychoff and Mellakka Events tour resumed in summer 2023, bigger than ever. No less than 33 brand activations were carried out at 13 festivals.

Our cooperation with Sinebrychoff continues with new activations.

Communications and media relations, Influencers, Social media and content production
Saimaan Tuore – The fish that swam against the stream and became the number one Finnish fish brand
Communications and media relations, Influencers, Strategic planning
Growth for surplus food store by strategically increasing visibility
Events, Influencers
Total takeover of social media makes Nelly.com known overnight
Events
VR state railway celebrates 160 years – events look to the future!
Communications and media relations, Events, Social media and content production
Helsinki Region Environmental Services soil revolution campaign draws attention to the importance of biowaste recycling
Influencers, Social media and content production
Branch ambassador helps make Vichy a trusted brand
Communications and media relations, Events, Influencers
UNITY Talks – how to arouse the interest of a B2B target group?
Influencers, Strategic planning
Combination of podcast production and influencer marketing blows up Myyrmanni documentary
Events
Battery is always there where energy is needed
Communications and media relations, Influencers, Social media and content production
Love is electricity – Vaasan Sähkö’s PR campaign makes TV news repeatedly
Communications and media relations, Events
Best-selling Finnish biography of all time with one promotion
Communications and media relations, Events, Influencers
Influencers provide Fjällräven with millions of views
Communications and media relations, Consulting and coaching, Events
Vegetarian meat craze boosts awareness of MeEat Food Tech
Communications and media relations, Influencers, Social media and content production
A new way to talk about political issues – humour
Communications and media relations, Events, Influencers
Helsinki Biennial gains media visibility virtually in Finland and abroad