UNITY Talks – how to arouse the interest of a B2B target group?

CLIENT

YEAR

SCOPE

Unity

2022–

Communications and media relations,
Events,
Influencers,
Social media and content production,
Strategic planning


UNITY is a Nordic community living and coworking concept that opened its first Finnish destinations in Helsinki and Tampere in 2022. Mellakka was responsible for the successful invitation process, content and production of the opening at both locations. Both of the opening events in Helsinki and Tampere were successful. Mellakka was responsible for the content of the events, for which we received a lot of positive feedback.

During the cooperation with UNITY, Mellakka has taken care of communications and various influencer collaborations, as well as social media content planning and consulting.

In addition, Mellakka planned the UNITY Talks series of events designed for UNITY’S B2B target group, the purpose of which was to organise interesting discussion forums for professionals in different fields. The contents of the events dealt with, among other things, entrepreneurship, design, attracting talent and the gaming industry.

The UNITY Talks series received a lot of thanks from the participants. The events were able to attract experts from many different fields to UNITY who, in addition to the interesting substantive content, were able to get to know UNITY’s facilities.

In addition, Mellakka’s team succeeded in planning UNITY’s influencer collaborations to utilise current topics and reach UNITY’S important B2B target group in a cost-effective manner.

More projects

Communications and media relations, Events, Influencers
Lux Helsinki – winter light festival breaks visitor records with strong social media and media presence
Communications and media relations, Influencers, Social media and content production
A new way to talk about political issues – humour
Communications and media relations, Events, Influencers
Live broadcast of opening of Muji’s flagship store and queue of 1 000 people
Events, Influencers
Kalevala Koru’s Wedding of Ilmatar attracts attention to new wedding rings
Communications and media relations, Consulting and coaching, Events
An electric superbike that reaches an enormous amount media visibility around the world
Events, Influencers
Total takeover of social media makes Nelly.com known overnight
Events
Sinebrychoff’s festival tour has the scale of a stadium-class band
Communications and media relations, Influencers, Strategic planning
Growth for surplus food store by strategically increasing visibility
Communications and media relations, Influencers, Social media and content production
Fundraising event of the year raises over a million euros towards crisis assistance for young people
Communications and media relations, Consulting and coaching, Events
Vegetarian meat craze boosts awareness of MeEat Food Tech
Communications and media relations, Influencers, Social media and content production
Saimaan Tuore – The fish that swam against the stream and became the number one Finnish fish brand
Consulting and coaching, Events, Influencers
Pink ribbon message out through influencers – record results speak for themselves
Communications and media relations, Events, Social media and content production
Helsinki Region Environmental Services soil revolution campaign draws attention to the importance of biowaste recycling
Events
VR state railway celebrates 160 years – events look to the future!
Influencers, Social media and content production
Branch ambassador helps make Vichy a trusted brand