Kalevala Koru’s Wedding of Ilmatar attracts attention to new wedding rings

CLIENT

YEAR

SCOPE

Kalevala

2022

Events,
Influencers

The event called “The Wedding of Ilmatar” was organized at the National Museum of Finland to highlight the updated wedding ring collection of iconic Finnish jewelry brand Kalevala Koru.

Kalevala Koru is an iconic Finnish jewelry brand that is widely known and respected. The jewelry brand updated its wedding ring collection and wanted to tell the right target group about it. Mellakka was tasked with organising a launch event. Mellakka suggested the National Museum of Finland for the event location, which has a national epic Kalevala themed fresco on the ceiling. The space itself is simple and can be decorated in a modern way, and the descriptive fresco also served as one of the stage sets for the event.

The event was kept modern and simple, but Mellakka wanted to bring a bit of the Kalevala epic to it to bring it to life. That’s why Mellakka conceptualised the event as the Wedding of Ilmatar, the goddess of air in the Finnish national epic.

The idea of the event was to present the wedding rings in a magical but at the same time modern atmosphere and offer guests a holistic experience. The decoration and catering were carried out in a visually unified manner that complemented the Kalevala Koru brand. In addition, a contemporary dance group played a role in bringing the story to life through dance.

The guest list was compiled from influencers relevant to the brand, the media, public figures and, above all, wedding industry insiders.

Highlight

  1. The event succeeded in creating the desired buzz around the collection and connected important influencers – such as fashion designers, stylists and wedding bloggers – to the brand and its representatives.
  2. The one-and-a-half-hour event generated more than 100 Instagram stories, and almost every participant shared quality content from the collection.
Communications and media relations, Events, Influencers
Savonlinna Opera Festival – how to convey the magic to a new target audience?
Events
Battery is always there where energy is needed
Events, Influencers
Brand activations brought Finland’s most famous bear to the people
Communications and media relations, Events, Influencers
Beyond Retro’s plan to conquer Finland breaks all-time sales record
Communications and media relations, Events, Influencers
Opening of Olivia restaurant at Helsinki Central Station viewed by a million
Communications and media relations, Events, Influencers
Makia’s 100% sustainable clothing collection: true or false?
Communications and media relations, Events, Strategic planning
Sunrise Avenue – stadiums filled through international media visibility
Communications and media relations, Consulting and coaching, Events
An electric superbike that reaches an enormous amount media visibility around the world
Events, Influencers
Total takeover of social media makes Nelly.com known overnight
Influencers, Social media and content production
Branch ambassador helps make Vichy a trusted brand
Consulting and coaching, Social media and content production, Strategic planning
Pediatric League has impact on hundreds of thousands of young people on TikTok
Communications and media relations, Events, Influencers
Biggest and most beautiful festival in Finland through persistent work
Consulting and coaching, Events, Influencers
Pink ribbon message out through influencers – record results speak for themselves
Communications and media relations, Events, Influencers
In honour of the power of stories – Storytel Awards Gala
Communications and media relations, Consulting and coaching, Events
Vegetarian meat craze boosts awareness of MeEat Food Tech