An electric superbike that reaches an enormous amount media visibility around the world

CLIENT

YEAR

SCOPE

Verge Motorcycles

2022–

Communications and media relations,
Consulting and coaching,
Events,
Strategic planning


Verge Motorcycles develops and manufactures an electric superbike, a unique combination of groundbreaking design and forward-thinking technology. The secret behind Verge’s bikes is the integrated rim motor inside the rear wheel, which enables a larger battery, longer range and explosive performance.

Mellakka and Verge Motorcycles started their collaboration in November 2022 when Verge announced their new model Verge TS Pro and that they will start manufacturing their long-awaited electric motorcycles.

Mellakka has been Verge’s lead agency since then and is responsible for the company’s global communications and PR. Mellakka helps Verge Motorcycles with strategic communications and PR activities in the relevant markets around the globe.

Mellakka has been implementing global PR activities for Verge’s announcements with amazing results. The work has included press releases, media pitching, coordinating media test rides and press events as well as handling media relations.

Successful media outreaches crossed the global news threshold in all desirable media such as La Repubblica (IT), Welt (DE), The Verge, Top Gear and Interesting Engineering.

Photo: Verge Motorcycles

Results

Photo: Verge Motorcycles

Q1 / 2023

Verge TS Ultra launch
Announcement of the US market launch
Funding round
Announcement of the Advisory Board
Ride Beyond Tour release

Media hits: 987
Potential reach 9 MRD
Estimated reach 225 M

Q2 / 2023

Mika Häkkinen partnership model launch
Verge’s flagship store opens in Monaco
Eurotour in Central and Southern Europe.
Formula 1 GP Monaco
Launch of Tesla charging system in the USA

Media hits: 862
Potential reach 3.7 MRD
Estimated reach 92,8 M

Photo: Verge Motorcycles

Q3 / 2023

Ride Beyond Tour: Germany, Norway, Sweden
IAA Mobility event in Munich.
Mark Wilson joins Verge as CFO
Haydn Baker and Alan Foster appointed to the team

Media hits: 126
Potential reach 1.1 MRD
Estimated reach 2,9 M

Q4 / 2023
Appointment news
Funding round
LA Auto Show, California edition
EICMA
Starmatter launch

Media hits: 588
Potential reach 1.7 MRD
Estimated reach 42,5 M

Photo: Verge Motorcycles

More projects

Communications and media relations, Events, Social media and content production
Social media campaign generates record audience for Tuska Festival
Consulting and coaching, Social media and content production, Strategic planning
Pediatric League has impact on hundreds of thousands of young people on TikTok
Consulting and coaching, Events, Influencers
Pink ribbon message out through influencers – record results speak for themselves
Influencers, Services, Strategic planning
Valio’s touring recipe book gathered stories and raised emotions
Events, Influencers
Brand activations brought Finland’s most famous bear to the people
Communications and media relations, Events, Influencers
Biggest and most beautiful festival in Finland through persistent work
Communications and media relations, Influencers, Social media and content production
A new way to talk about political issues – humour
Communications and media relations, Events, Influencers
Opening of Olivia restaurant at Helsinki Central Station viewed by a million
Communications and media relations, Influencers, Strategic planning
Growth for surplus food store by strategically increasing visibility
Events
VR state railway celebrates 160 years – events look to the future!
Communications and media relations, Events, Influencers
How to make Finland’s best-known unknown brand more visible?
Communications and media relations, Events, Influencers
Building brand awareness for quality sound
Communications and media relations, Events, Influencers
Savonlinna Opera Festival – how to convey the magic to a new target audience?
Events, Influencers
A flying start to the running season with Saucony’s top shoes
Communications and media relations, Influencers, Social media and content production
Fundraising event of the year raises over a million euros towards crisis assistance for young people