Strategic planning

A prerequisite for successful communications is a clear strategy and plan based on the company’s goals. Mellakka offers a broad perspective combined with solid expertise to support strategic planning and achieve the client’s business goals. Communications should be seen as part of a broader entity that supports the company’s business in the big picture.

Mellakka offers a broad perspective combined with solid expertise to support strategic planning and achieve the client’s business goals. This can consist of, for example, defining and analysing the situational picture, as well as the comprehensive planning of communications and influencer marketing strategies, contents and campaigns.

We find the best means for both consumer and business communications for our clients.

Products

  1. Communications strategies
  2. Influencer strategies
  3. Content and channel strategies
  4. Multichannel strategies
  5. Situational review and insight

Related projects

Communications and media relations, Events, Influencers
In honour of the power of stories – Storytel Awards Gala
Events, Influencers
Total takeover of social media makes Nelly.com known overnight
Influencers, Services, Strategic planning
Valio’s touring recipe book gathered stories and raised emotions
Events
Sinebrychoff’s festival tour has the scale of a stadium-class band
Events, Influencers
A flying start to the running season with Saucony’s top shoes
Communications and media relations, Events, Social media and content production
Helsinki Region Environmental Services soil revolution campaign draws attention to the importance of biowaste recycling
Communications and media relations, Events, Influencers
UNITY Talks – how to arouse the interest of a B2B target group?
Communications and media relations, Strategic planning
Facing something new – charity supported by 150 Finnish top artists
Communications and media relations, Events
Business Finland – international media visibility for know-how and innovations
Communications and media relations, Events, Social media and content production
Social media campaign generates record audience for Tuska Festival
Communications and media relations, Events, Influencers
Influencers provide Fjällräven with millions of views
Communications and media relations, Events, Influencers
Makia’s 100% sustainable clothing collection: true or false?
Consulting and coaching, Social media and content production, Strategic planning
Pediatric League has impact on hundreds of thousands of young people on TikTok
Events, Social media and content production
Social media helps break records for the Helsinki Christmas Market
Communications and media relations, Events, Influencers
Helsinki Biennial gains media visibility virtually in Finland and abroad
Mellakka in figures

8,5 M€

Annual Turnover

40+

Mellakka Employees

40+

Influencers

350+

Events per year

500+

Projects per year

150+

Clients per year