Strategic planning

A prerequisite for successful communications is a clear strategy and plan based on the company’s goals. Mellakka offers a broad perspective combined with solid expertise to support strategic planning and achieve the client’s business goals. Communications should be seen as part of a broader entity that supports the company’s business in the big picture.

Mellakka offers a broad perspective combined with solid expertise to support strategic planning and achieve the client’s business goals. This can consist of, for example, defining and analysing the situational picture, as well as the comprehensive planning of communications and influencer marketing strategies, contents and campaigns.

We find the best means for both consumer and business communications for our clients.

Products

  1. Communications strategies
  2. Influencer strategies
  3. Content and channel strategies
  4. Multichannel strategies
  5. Situational review and insight

Related projects

Communications and media relations, Events, Social media and content production
Social media campaign generates record audience for Tuska Festival
Communications and media relations, Events, Influencers
Live broadcast of opening of Muji’s flagship store and queue of 1 000 people
Communications and media relations, Events, Influencers
Building brand awareness for quality sound
Communications and media relations, Influencers, Strategic planning
One Year of Silence – a campaign that silenced radio stations
Communications and media relations, Events, Influencers
Helsinki Biennial gains media visibility virtually in Finland and abroad
Communications and media relations, Influencers, Social media and content production
Fundraising event of the year raises over a million euros towards crisis assistance for young people
Communications and media relations, Events, Social media and content production
Helsinki Region Environmental Services soil revolution campaign draws attention to the importance of biowaste recycling
Events
Sinebrychoff’s festival tour has the scale of a stadium-class band
Events
VR state railway celebrates 160 years – events look to the future!
Communications and media relations, Events, Influencers
Opening of Olivia restaurant at Helsinki Central Station viewed by a million
Communications and media relations, Influencers, Strategic planning
Growth for surplus food store by strategically increasing visibility
Communications and media relations, Influencers, Social media and content production
A new way to talk about political issues – humour
Influencers, Services, Strategic planning
Valio’s touring recipe book gathered stories and raised emotions
Events, Influencers
Kalevala Koru’s Wedding of Ilmatar attracts attention to new wedding rings
Influencers, Strategic planning
Combination of podcast production and influencer marketing blows up Myyrmanni documentary
Mellakka in figures

8,5 M€

Annual Turnover

40+

Mellakka Employees

40+

Influencers

350+

Events per year

500+

Projects per year

150+

Clients per year