Strategic planning

A prerequisite for successful communications is a clear strategy and plan based on the company’s goals. Mellakka offers a broad perspective combined with solid expertise to support strategic planning and achieve the client’s business goals. Communications should be seen as part of a broader entity that supports the company’s business in the big picture.

Mellakka offers a broad perspective combined with solid expertise to support strategic planning and achieve the client’s business goals. This can consist of, for example, defining and analysing the situational picture, as well as the comprehensive planning of communications and influencer marketing strategies, contents and campaigns.

We find the best means for both consumer and business communications for our clients.

Products

  1. Communications strategies
  2. Influencer strategies
  3. Content and channel strategies
  4. Multichannel strategies
  5. Situational review and insight

Related projects

Communications and media relations, Influencers, Strategic planning
One Year of Silence – a campaign that silenced radio stations
Events, Influencers
Kalevala Koru’s Wedding of Ilmatar attracts attention to new wedding rings
Influencers, Strategic planning
Combination of podcast production and influencer marketing blows up Myyrmanni documentary
Communications and media relations, Influencers, Social media and content production
Fundraising event of the year raises over a million euros towards crisis assistance for young people
Communications and media relations, Events, Strategic planning
Sunrise Avenue – stadiums filled through international media visibility
Communications and media relations, Events, Influencers
Influencers provide Fjällräven with millions of views
Communications and media relations, Events, Influencers
Lux Helsinki – winter light festival breaks visitor records with strong social media and media presence
Consulting and coaching, Social media and content production, Strategic planning
Pediatric League has impact on hundreds of thousands of young people on TikTok
Communications and media relations, Events, Influencers
Makia’s 100% sustainable clothing collection: true or false?
Communications and media relations, Events, Influencers
In honour of the power of stories – Storytel Awards Gala
Communications and media relations, Events, Social media and content production
Helsinki Region Environmental Services soil revolution campaign draws attention to the importance of biowaste recycling
Communications and media relations, Events, Influencers
Biggest and most beautiful festival in Finland through persistent work
Events, Influencers
Total takeover of social media makes Nelly.com known overnight
Communications and media relations, Influencers, Social media and content production
A new way to talk about political issues – humour
Events, Influencers
A flying start to the running season with Saucony’s top shoes
Mellakka in figures

8,5 M€

Annual Turnover

40+

Mellakka Employees

40+

Influencers

350+

Events per year

500+

Projects per year

150+

Clients per year