Strategic planning

A prerequisite for successful communications is a clear strategy and plan based on the company’s goals. Mellakka offers a broad perspective combined with solid expertise to support strategic planning and achieve the client’s business goals. Communications should be seen as part of a broader entity that supports the company’s business in the big picture.

Mellakka offers a broad perspective combined with solid expertise to support strategic planning and achieve the client’s business goals. This can consist of, for example, defining and analysing the situational picture, as well as the comprehensive planning of communications and influencer marketing strategies, contents and campaigns.

We find the best means for both consumer and business communications for our clients.

Products

  1. Communications strategies
  2. Influencer strategies
  3. Content and channel strategies
  4. Multichannel strategies
  5. Situational review and insight
Influencers, Services, Strategic planning
Valio’s touring recipe book gathered stories and raised emotions
Communications and media relations, Influencers, Social media and content production
Love is electricity – Vaasan Sähkö’s PR campaign makes TV news repeatedly
Communications and media relations, Events, Influencers
Biggest and most beautiful festival in Finland through persistent work
Communications and media relations, Strategic planning
Facing something new – charity supported by 150 Finnish top artists
Consulting and coaching, Social media and content production, Strategic planning
Pediatric League has impact on hundreds of thousands of young people on TikTok
Communications and media relations, Events
Best-selling Finnish biography of all time with one promotion
Events
VR state railway celebrates 160 years – events look to the future!
Events
Sinebrychoff’s festival tour has the scale of a stadium-class band
Communications and media relations, Events, Influencers
In honour of the power of stories – Storytel Awards Gala
Communications and media relations, Events, Social media and content production
Social media campaign generates record audience for Tuska Festival
Communications and media relations, Influencers, Social media and content production
A new way to talk about political issues – humour
Events, Social media and content production
Social media helps break records for the Helsinki Christmas Market
Communications and media relations, Influencers, Social media and content production
Fundraising event of the year raises over a million euros towards crisis assistance for young people
Communications and media relations, Events, Influencers
UNITY Talks – how to arouse the interest of a B2B target group?
Communications and media relations, Influencers, Social media and content production
Saimaan Tuore – The fish that swam against the stream and became the number one Finnish fish brand
Mellakka in figures

8,5 M€

Annual Turnover

40+

Mellakka Employees

40+

Influencers

350+

Events per year

500+

Projects per year

150+

Clients per year