Events

Events are an effective way of building brand visibility. Mellakka has a long history of implementing events and increasing their impact through communications, influencer marketing and social media.

Mellakka can assist with all event-related needs, from PR events and event communications to conceptualising and producing events of all sizes. Mellakka’s unique office space is available to our clients for hosting their PR events.

PR events offer a physical contact interface with the brand and are a way to engage and bring the brand closer to people. A well-planned event is in tune with the times and engages guests with curated content. The overall impression is capped off by details that are meticulously thought through. Mellakka has a vision of how to execute exciting and memorable events, including how to select the target group, the invited guests and the content.

Event communications cover the entire communications spectrum, the interaction from the box office to the event experience, including strategy, crisis communications, planning and implementation at the event itself. Communications must be timely and year-round. In addition to earned visibility, communications cover consulting and reputation management.

Mellakka also offers conceptualisation and production services for events of all sizes. Mellakka Events plans and implements events, brand activations, corporate events, trade fairs, promotions and virtual events, and also builds brand visibility in shops and restaurants.

Products

  1. PR events
  2. Event production
  3. Brand activations
  4. Virtual events
  5. Brand visibility in shops and restaurants
  6. Promotions
Influencers, Services, Strategic planning
Valio’s touring recipe book gathered stories and raised emotions
Communications and media relations, Events, Influencers
UNITY Talks – how to arouse the interest of a B2B target group?
Consulting and coaching, Social media and content production, Strategic planning
Pediatric League has impact on hundreds of thousands of young people on TikTok
Communications and media relations, Influencers, Strategic planning
One Year of Silence – a campaign that silenced radio stations
Communications and media relations, Events, Influencers
Lux Helsinki – winter light festival breaks visitor records with strong social media and media presence
Communications and media relations, Events, Social media and content production
Helsinki Region Environmental Services soil revolution campaign draws attention to the importance of biowaste recycling
Events, Influencers
Brand activations brought Finland’s most famous bear to the people
Communications and media relations, Events, Influencers
In honour of the power of stories – Storytel Awards Gala
Communications and media relations, Events, Influencers
Could you survive the Storytel – Orwell 1984 escape room?
Events, Influencers
A flying start to the running season with Saucony’s top shoes
Events
VR state railway celebrates 160 years – events look to the future!
Communications and media relations, Events, Strategic planning
Sunrise Avenue – stadiums filled through international media visibility
Communications and media relations, Events, Influencers
Helsinki Biennial gains media visibility virtually in Finland and abroad
Communications and media relations, Events, Influencers
Savonlinna Opera Festival – how to convey the magic to a new target audience?
Communications and media relations, Events, Influencers
Beyond Retro’s plan to conquer Finland breaks all-time sales record
Mellakka in figures

8,5 M€

Annual Turnover

40+

Mellakka Employees

40+

Influencers

350+

Events per year

500+

Projects per year

150+

Clients per year