Swedish online fashion store wanted to make a spectacular PR stunt for the Finnish market, so we transformed a hotel in the centre of Helsinki into Nelly Hotel for a 24-hour period.

400 invited guests enjoyed the celebrations at Nelly Hotel, including Finland’s most renowned bloggers, Youtubers and social media influencers, and many Scandinavian influencers. The outcome was a complete social media takeover, glitter and gold for 24 hours!