World-renowned and loved Japanese lifestyle chain Muji opened its largest store in Europe in Helsinki in November 2019. Mellakka Helsinki was responsible for holistically building visibility around Muji’s entrance to Finland and for the grand opening of the flagship store. Muji has been pleased with Mellakka Helsinki’s input regarding the store opening and sees Mellakka Helsinki as a strong and professional PR partner in Finland, especially within PR and events.
Mellakka Helsinki has worked together with Muji since the announcement of the Helsinki flagship store in 2018. In spring 2019, Mellakka Helsinki produced the launch event of the autonomous shuttle bus Gacha in Helsinki Central Library Oodi.